Email Marketing Manager

$200 USD
Part Time
Oct 18, 2020

Job Overview

Our eCommerce company is looking to hire an Email Marketing Manager to help grow our business. Working hours will be part-time and flexible to facilitate communications. We work in the US/CST time zone and are flexible on work hours. Please read the description in its entirety.

Job Description:

Responsible for creating email marketing campaigns to promote products and solutions. Determines target audiences, create segmented audiences, and launch email campaigns to generate leads for the business. Reporting to the CVO and working with direction from the executive team, you will be self-starting, highly organized, and experienced Email Marketing assistant.

Primary responsibilities:

  • Create email marketing campaigns to promote products or services. 

  • Create SMS marketing campaigns to promote products or services.

  • Ensure marketing messages are conveyed clearly and delivered properly to prospects. 

  • Ensure messages are sent in proper form and template. 

  • Proofread emails for clarity, grammar, and spelling. 

  • Develop a personalization strategy. 

  • Include specific graphics, incentives, and detailed descriptions. 

  • Review messages for conciseness. 

  • Send messages to those who have opted in. 

  • Ensure messages are mobile-friendly. 

  • Create a database of emails for lead generation. 

  • Include persuasive CTA in advertisements and promotions. 

  • Track and analyze direct and interactive marketing campaigns. 

  • Use statistical analysis and reports to create campaigns.  

  • Develop list segmentation for all direct and interactive marketing campaigns 

Qualifications & Desired Experience

  • Attention to detail with excellent project management, time management, and problem-solving skills. 

  • Put the word “Klaviyo” in the subject of the application  

  • Highly organized with excellent communication and presentation skills. 

  • Excellent understanding of email campaign performance metrics. 

  • Strong understanding of email and marketing automation platforms, email service providers, and deliverability 

  • A demonstrated ability developing and executing email marketing and communications strategies and tactics including onboarding, lifecycle marketing, trigger, and re-engagement

  • Content Writing 

  • Please send an example of at least 3 email campaigns created by you within the application, ideally with its actual conversion rate if you have this. 

  • Conversion rate optimization tactics

Not necessary but a plus if you have any experience with: 

  • Minimum 3-5 years email marketing experience preferably in the Beauty Industry 

  • Knowledge of basic HTML preferred  

  • FB marketing, especially video and image editing

  • Knowledge of segments, A/B testing, and responsible for design and sending emails to customers using "Canva" or other Photo editing applications and email platform: "Klaviyo". 

  • Write content for the website blog posts 

  • Create Shopify landing pages 

  • Assist with graphics for social media content. 

  • Seeking an experienced Shopify website editor who can edit custom code to optimize for maximum conversion rate in an eCommerce business. 

Starting salary of $200 USD/php 9739 but with upside depending on performance.

Skills Required

  • Speaking
  • Writing
  • Creative Writing
  • Editing Proofreading
  • Email Marketing
  • Graphics Editing
  • Video Editing
  • Shopify

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