Social Media Marketing Specialist Responsibilities:
Building brand awareness and positioning.
Evaluating and developing our marketing strategy and marketing plan.
Planning, directing, and coordinating marketing efforts.
Supporting sales and lead generation efforts.
Coordinating marketing projects from start to finish.
Organizing company conferences, trade shows, and major events.
Overseeing social media marketing strategy and content marketing.
Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
Design of promotional materials.
Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
Monitoring social media and company website metrics.
Utilizing SEO methods to increase site traffic.
Suggesting new ways to promote company offerings and to reach consumers.
Create content for several social media platforms.
Plan and schedule content in advance.
Research new social media trends and hashtags.
Use analytics tools to gauge the success of posts and campaigns.
Devise marketing campaigns with the intent of creating leads and acquiring customers.
Ensure content created is accurate and error-free.
Content Creator Requirements:
Experience creating strong, engaging content.
An understanding of SEO best practices.
The ability to successfully manage multiple campaigns running at the same time.
Demonstrated excellence in writing, proofreading, and editing.
Be a critical thinker with strong problem-solving skills.
Exceptional project management and communications skills are essential.
Excellent research, organizational, and time management skills.
Strong listening and communication skills.
The capacity to work independently and collaboratively.
Ability to work efficiently without compromising quality or accuracy.