Digital Media Planner Duties and Responsibilities
The organization a digital media planner works for will determine the exact duties and responsibilities they carry out. Enjoy a fun job of reaching targets, plus a cash bonus of P2,500 each month for reaching engagement targets.
Write Weekly Fashion Blogs
Write weekly blogs discussing trends, and other fashion news using key words to assist with improving SEO.
Post Daily Photography, provided and sought out
Use FaceBook Planner to plan images to ensure consistent posting
Research sales and events to keep posting relevant and create emails, posts, etc. to send to customers during these periods. Keep management informed of campaigns. Reach sales goals from campaigns. Should have knowledge on creating effective emails and other communication.
Report on the Success of Campaigns
Once a campaign is finished running, digital media planners analyze the data that’s been collected and create reports based on the findings. They assess the impact of different types of media when targeting audiences and the suitability of media channels for different target markets.
Reach Engagement Goals
Increase engagement of posts by 10% each month
Digital Media Planner Skills and Qualifications
Digital media planners should have understanding of fashion trends, a broad knowledge of media channels and trends, and analytical skills. Typically, employers require a bachelor’s degree in business administration, marketing, or a related field, as well as the following abilities: