The Google Analytics Specialist will be responsible for creating the analytics measurement process for all web based initiatives in order to continually improve performance. This includes proactively developing opportunities for optimal website navigation, targeting, usability, product categorization, and improving the overall web experience.
-Identify opportunities on our websites
-Analyze qualitative and quantitative data to make recommendations to grow the business
-Work closely with Internet Business Analysis team to provide informational analysis in support of proposed projects.
-Work jointly with other areas to establish success criteria for website improvements.
-Deliver ad hoc analysis for department managers and business analysts.
-Identify and recommend website improvements based on data analysis.
-2+ years analysis experience.
-Proficient in SQL, Excel, Access and Google Analytics (or similar web analytics tool).
-Excellent verbal and written communication skills.
-Must be well organized and detail oriented.