Dynamic Virtual Assistant & Digital Marketing Strategist

Full Time
Nov 05, 2018

Job Overview

Role Title: Dynamic Virtual Assistant & Digital Marketing Strategist

Application Process
This is a critical hiring decision for me and I am willing to pay well for the right candidate. I have taken a lot of effort to explain it thoroughly so we can both determine if it will be a good fit.
After reading the below, if you are interested please send the following:
-- Shoot a 1 minute or less video of yourself explaining why you would be a fit for the role and include it with your submission.
-- Along with the video link, submit a cover letter about why you are interested in 400 words or less along with your resume.
-- Also include any applicable links to social media sites, LinkedIn or other online profile, personal website, DISC results or any other information you feel would be helpful.

General Job Description
I am looking for more than just a virtual assistant to conduct administrative tasks but can provide digital marketing strategies in bringing customers in.
I am seeking a virtual employee who is more of a project manager and digital marketing strategist to help realize the vision of my company through efficient and proactive task prioritization and execution with outstanding communication.
You will complete direct tasks for the CEO and will execute and oversee a team of freelancers in different marketing projects.
I am willing to invest in your personal and professional development with training and exposure to my business structure to help strengthen your skills an individual and as a VA

About Our Company

Company Name: Gotham Cigars

Foundation Program: Direct to Consumer sales of Cigars (E-commerce Business)

Company Mission: To Become the go-to source online for all Cigar Smoker’s in the United States. To deliver customers the best selection of Cigars at discount prices fresh and to their door.

Our 6 Addictive Principles
Our business does not exist without our entire team is fully committed and ADDICTED to these principles.

  1. Five Star Customer Service!

  2. Fanatical Work Ethic and Self-Discipline

  3. Take Action and Problem Solve

  4. Share, Collaborate and Crave Feedback

  5. Communicate on all tasks

  6. Have Fun!

Please visit our site to get a feel for our company and policies:

About Me
You can see my full bio via the links below but here are a few applicable highlights:
Very dedicated to my family including my wife who is a former professional figure skater and now a US Figure skating judge. My 3 Amazing boys Nick, Nico, and Luca who keep me busy when I am not building companies.
Lifetime entrepreneur having started 4 companies in different industries and very familiar working with virtual staff including over 50 freelancers and outsourcers
Very effective communicator, highly organized and detail oriented
Member of the Global Entrepreneurs’ Organization and serve on the Board of the Atlanta Chapter including running the Global Student Entrepreneurs Award Program as well as the Previous Learning Chair for events and Membership Chair in years past (South Florida).
Attended - Entrepreneurial Masters Program and Graduated from Boston University with a concentration in Political Science and Economics.
Here are a couple of links about the growth of our company:

Technology and Communication Platforms We Will Use
**Note: I am open to exploring alternative recommendations but these are the current solutions I have found to be effective and using currently
SEO -- Moz -

SEO -- Backlinko -

SEO -- SEM rush -
CRM and Marketing Automation -

Asana - Day to day Project Management Tool

Video Meetings -

Screen Sharing -

Password Management -

Communication -
Communication - Email hosted by Microsoft Exchange (making the transition from a desktop)
Communication -
Communication - (Screencasting)
File Management - Google Docs
Affiliate Marketing - (Commission Junction)
Sales Funnels -

Segmentation Strategy - Ask Method by Ryan Levesque

Email Service Provider (Outbound Campaigns)

How We Will Communicate
Weekly video meetings or conference call for 1 to 1.5 hours to plan the week
Day to day communication primarily via Asana and email/text/calls as needed
Asana will be used to create and manage all tasks
Weekly/Daily written report to be provided of work accomplished

Basic Requirements
Time Commitment
We will start at 15 to 20 hours per week for 30-day testing once hired and shift to 40 hours per week

2+ years experience as a Virtual Assistant, SEO/SEM Specialist, Social Media Manager, Digital Marketing Strategist and/or Project Manager serving high-performing, fast-paced entrepreneurs and/or business owners

Skills and Technical Knowledge
Ideally, you are project management certified, digital marketing certified
Highly fluent in using Fiverr, Upwork and similar platforms to secure freelancer talent as needed
Fluent and ideally certified (if applicable) in all technology and communication platforms outlined above

Mentality and Personality Approach to Work
Highly organized and detail oriented
Enjoy a high-paced, multitasking environment to move many initiatives forward at the same time
Outstanding communicator
VERY proactive thinker
Passionate learner of all new things in productivity, marketing/sales technology

Examples of Tasks You Will Execute Directly
Aggressively Grow and Manage Social Media Accounts (Instagram, FB, Linkedin, Twitter)
Evaluate and roll out new marketing tools
Update Blog Posts and Video Reviews
Posting press releases on and distribution to other media contacts
Final pass review of written content for final approval - blogs, press releases, etc.
Evaluate new exposure channels such as reddit and digg
Internal marketing strategic planning and execution
Develop and execute internal marketing plan including promotions and monthly deal sheets to consumers and wholesale accounts.
Big Commerce site development and mgmt
Link Building
Direct phone and email Interface with Sherree Tholl (Operations Manager) and coordinate execution of tasks with freelancers
Review Weekly Contact List of wholesale Accounts data from Samantha Blanco
Send follow up automated handwritten letters from Thankster, etc.
Drive overall calendar, task management and timeline of CEO
Create playbook in Google Docs for entire job role and processes including org chart of roles for handoff should VA not continue in the role
Research viability of new business ideas and complete financial forecast using template or leverage freelancer (new pomade, etc)
Email management of CEO account and also email from own account
Appointment setting
Create or modify powerpoint slides for presentations.
Vetting of new leads
Create agendas for meetings with prospects
Research and vetting of new freelancers for new skill sets and train them
Attend webinars, read books, review videos and take summary notes
Personal research and tasks - plan trips, research topics, organize photos
Online ordering of items - Amazon, etc.

List of Current Freelancers/Vendors You Will Oversee
Note: I have worked with freelancers for 8 years and already have some outstanding providers we will use but we will add additional ones as needed to fill skill gaps
You will oversee freelancers with these skills to conduct internal work:
Graphic design, website design, content writing, SMM, Google Analytics, press releases, live video, SEO/SEM, etc.
Amazon account management
CJ - Account Management Growing Affiliates as well as monitoring the existing relationships for progress or decline.

Training - How I Will Support You
I will assist you in direct training to start as well as my operations manager will walk you through the process. We will do this through Skype or screencast sharing.
The following tools are essential to daily tasks
Asana protocols
Google Docs protocols
Review “sent” email
Review all prior events in Calendar to see meeting patterns
Email management protocol
SEM rush

I look forward to seeing your submission!

Skills Required

  • ClickFunnels
  • Twitter Marketing
  • YouTube Marketing
  • Craigslist Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • Facebook Marketing
  • Other Project Management
  • Marketing Project Management
  • Video Marketing
  • Social Media Marketing
  • SEO
  • SEM
  • Sales Representative
  • Mobile Marketing
  • Lead Generation
  • Email Marketing
  • Direct Mail Marketing
  • Classified Ads Marketing
  • Affiliate Marketing
  • Web Content Writing
  • Editing Proofreading
  • Copywriting
  • Blogging
  • Writing
  • Speaking
  • Email Management
  • Admin Assistant

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