SEO & PPC Specialist

Negotiable
Full Time
Sep 06, 2019

Job Overview

For your SEO responsibilities, you need to coordinate efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success.

Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

For paid advertsing you will run PPC campaigns and monitor paid search budgets.

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

You should be well-versed in the principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

SEO


  •    Develop and execute successful SEO strategies

  •    Manage team of SEO Specialists

  •    Conduct keyword research to guide content teams

  •    Review technical SEO issues and recommend fixes

  •    Optimize website content, landing pages and paid search copy

  •    Direct off-page optimization projects link-building)

  •    Collect data and report on traffic, rankings and other SEO aspects

  •    Work with social media and PPC teams to optimize campaigns

  •    Keep abreast of SEO and integrated marketing trends

PPC


  •    Participate in forming effective paid search strategies

  •    Launch and optimize various PPC campaigns

  •    Oversee accounts on search platforms Google AdWords, Bing)

  •    Be involved in keyword selection and audience targeting

  •    Monitor budget and adjust bids to gain better ROI

  •    Track KPIs to assess performance and pinpoint issues

  •    Produce reports for management dashboards)

  •    Write attractive and concise copy for adverts

  •    Suggest and develop new campaigns across multiple channels

  •    Maintain partnerships with PPC ad platforms and vendors

  •    Find ways to reduce risk of click fraud

  •    Keep abreast of PPC and SEM trends

Requirements


  •    Proven experience as a PPC Manager or Digital Marketing Specialist

  •    Experience in data analysis and reporting

  •    Knowledge of SEO and digital marketing concepts

  •    Familiarity with multiple platforms AdWords, Facebook, Yahoo) is preferred

  •    Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

  •    Understanding of HTML and XML is a plus

  •    Proficient in MS Office (particularly Excel)

  •    Excellent communication skills

  •    Analytical thinking with strong math skills

Skills Required

  • Speaking
  • Writing
  • Email Marketing
  • SEM
  • SEO
  • Bing Ads
  • Facebook Ads
  • Google AdWords
  • Facebook Marketing
  • LinkedIn Marketing
  • Instagram Marketing

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