Digital Advertising Expert

Negotiable
Freelance
Nov 21, 2019

Job Overview

Job Description:

Help with planning, setting up, optimizing, and reporting on digital advertising campaigns. This position is primarily focused on paid ads within the following platforms Facebook, Google Ads, DV360 advertising platforms. Campaigns may include retargeting, display, and video ads. A deep understanding of media planning and Programmatic is a plus.

 

The essential functions:


  • Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients

  • Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs

  • Analysis of campaign data and reporting on recommendations and strategy on a monthly basis

  • Management of ad budgets, text ad creative, and keyword research

  • Perform digital advertising audits

  • Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities

  • Ensure implementation of best practice guidelines and follow company processes

  • Must be a team player that is also comfortable working independently

  • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions

  • Experience or interest in the Film & Media industry is a plus

 


  • Google Ads management experience required

  • Digital Agency experience is a plus

  • Google Ads Certification or Facebook certifications are a plus

  • Google Analytics experience a plus

  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising

  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus

Flexible hours. 

Skills Required

  • Facebook Ads
  • Google AdWords
  • Media Buys

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