Amazon listing optimization specialist

salary based on interview results
Jan 02, 2020

Job Overview

Professional requirements

  1.       -  Knowledge of English is at least at an Advanced level. 

  2. - Knowledge of marketing specificity on Amazon.

  3. - Amazon Conversion Rate Optimization skills and Amazon Search Engine Optimization skills minimum of 2 years.

  4. - Еxperience in ecommerce listing creation, keyword research and conversion rate optimization.

  5. - Solid understanding of performance marketing, conversion, and online customer acquisition

  6. - Knowledge of SEO Title, HTML Description, Backend keywords, Bullet points, Amazon requirements.

  7. - Up-to-date with the latest trends and best practices in SEO and advertising on

  8. - Must be able to complete task within given deadlines.

  9. - Must be available in the EST time zone (Florida, USA) for cooperation with the team for at least 3 working hours

Responsibilities include, but are not limited to:

  • - Providing eye-catching, high-converting Amazon listing copy (title, bullets, and description)

  • - Optimize Product Listing

  • - EBC / A+ Product Listing

  • - Full Keyword Research

  • - BENEFIT-driven bullet points with ranking KWs

  • - Story-telling Sales HTML Product Description

  • - 249 Bytes Back-end Search Terms

  • - Top PPC Keywords

  • - Enhanced brand content images

  • - Enhanced brand content copy

  • - Making strategic plans to drive significant growth.

  • - Oversee and optimize product listings using strong knowledge of keyword research, Amazon algorithm, and product search rankings including detailed maintenance and improvement of listings (title, description, images, reviews, prices, product specs, customer questions,  etc.) to increase product ranking.

  • - Position each keyword to optimize rankings in organic search

  • - Write clear, concise and compelling Product Titles, Bullets and Descriptions for Amazon.

  • - Keyword Research to make sure content is correctly optimized for the target customer.

  • - Revise Titles for existing catalog of products in order to improve ranking and conversion rate(s).

  • - Perform ongoing keyword research and discovery, expansion and optimization of currently active listings.

  • - Research and analyze - competitor ASINs (content, keywords, etc.), keywords/content for new listings, improvements to current listings, indexing, etc.

  • - Recommend changes to listing structure & content, and other factors to improve SEO positions for target keywords and searchability.

  • - Contribute to improve SEO performance on our Amazon website.

  • - Conduct SEO experiments using rigorous approaches and statistical methods.

  • - Revisions

Skills Required

  • Speaking
  • Translation
  • Writing
  • Marketing Project Management
  • Other Project Management

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