This article is going to answer a straightforward question.
The question that I will answer is, "How to work with a virtual assistant to manage your social media."
I love the fact that I can outsource most of my social media to my virtual assistant, and the reason for that is that I'm not too fond of social media to start with.
Yes, it's a terrific tool, and it can be a lethal business weapon if deployed correctly and consistently.
Yes, it can help you build your brand and make more money for your business.
However, I don't personally enjoy using it despite all of that. So hiring a virtual assistant to do it for me is a godsend as it means I can avoid going on it as much as possible.
Let me show you step by step how to do it.
How to outsource social media to a virtual assistant:
To keep it simple and make it easy for you to scan for reference the critical points that you want to read twice, I've gone ahead and created some mini headlines below, with the vital point below each one.
Have your social media virtual assistant research and post content.
Your social media virtual assistant can research information and post content directly to your social media accounts. If you have them use an automated posting tool, you could churn out a lot of good quality content across various social platforms.
Here are some examples of what your social media virtual assistant could do:
- Post across all social platforms.
- Create quotes and infographics.
- Share other people's posts on Twitter and engage in creating a following.
- Build consistent social media branding.
- Share your products, services, and promotions.
- Create a voice for your company.
- Create an easy-to-reach customer support option for customers. (Make it easy for customers to ask questions using Facebook Messenger, LinkedIn, etc.)
In addition to social media VAs, you can also hire a digital marketing virtual assistant if you require someone with more knowledge or expertise in areas such as FB ads, Meta ads, or Google Ads.
Your virtual assistant can help you build your network.
Grow your business and grow your personal and professional brand by building your online network through platforms such as LinkedIn, Reddit, Facebook groups, and other such places.
How?
It's simple, do what I do, engage with relevant people, and have your virtual assistant reach out and connect with people who would mutually benefit from a collaboration with you.
You can do this quite easily by simply sending a friendly email to people you or your virtual assistant identify as people who'd benefit from a collaboration.
Your virtual assistant can clean up your social media.
Everything in life needs a good old-fashioned scrub now and then, and social media is no different.
Think about it, what if your brand is being bashed online?
Could people deliberately sabotage your business reputation, yet you don't know this is happening, and subsequently, you're not replying and putting the record straight!
Perhaps a genuine misunderstanding with a customer has occurred, and they are venting anger on social platforms. By not responding, you're damaging your brand without even knowing it!
Now it might seem trivial to some who are less internet-savvy. However, remember we as humans are often prone to both prejudice and social proof, whether that's "real social proof" or "classic propaganda."
If we see bad things online, it can often influence our own decision over the said brand or person.
The solution?
Make it part of your social media virtual assistant's job to monitor and respond to negative comments.
When social media profiles are stale - social media profiles begin to die.
Remember that celebrity who won the reality show back in 2002? No, neither do I.
My point here is not to remember some star from yesteryear but to give an example of what happens when you leave the public's eyes for too long.
Update your profiles and be alive. Stay in the game!
Have you noticed people on LinkedIn, Twitter, Facebook, and other platforms regularly update their profiles?
Keep it fresh, be current, show you're in the social game and active in it.
Have your social media virtual assistant do this maybe once a month or every three months or so.
Have your virtual assistant manage Facebook Ads
How about managing social media ads?
Now don't get me wrong, if you need someone to handle complex PPC (paid advertising) campaigns, then I suggest hiring a PPC expert, which of course, you can find on VirtualStaff.ph.
However, if it's simply boosting content such as images or social media videos on a platform like Facebook, then why not get your social media virtual assistant to handle that for you?
To emphasize. Do this with caution and put safety measures in place, such as budget caps, because PPC is a specialist field, and you can't expect a virtual assistant to be a digital marketing specialist.
You can, however, hire a digital marketing manager or Facebook Ads specialist in the Philippines if you require someone with expertise.
Maintain a weekly social media plan
Set a plan and attack it by assigning a goal to your virtual assistant. Here's how I do it:
- Create a plan, and it could be a 90-day social media goal
- Break it down into a monthly goal
- Break it down to a weekly goal
- Add daily actions that will be taken each day
The key here is remembering that social media, like all businesses, is a snowball effect. It's about gaining traction each day!
The best way to imagine is to imagine a saw against a tree. It does not take one swing to knock down the oak tree; it takes persistent attempts until it eventually falls.
Remember to bring value and have your social media virtual assistant change things.
Don't just post quotes each day, post branded infographics, share other people's content, drop messages to say "hi," and participate in groups.
Be active, and remember to deliver value.
Have your virtual assistant build a buzz around your business.
Build a buzz around launching a product, service, or promotion.
Now don't get me wrong, you may not be launching any new products; however, the biggest reason most small businesses and entrepreneurs fail is because of obscurity!
You need to be in the game to win the prize.
How can anyone do business with you if they don't know you exist? And maybe people do know you live, and you're making decent money.
However, you're likely leaving thousands if not hundreds of thousands potentially on the table by not maximizing your brand's exposure.
Do people make money and buy things because they perceive them as valuable? I mean, think about the reason you are reading this article?
You see, the idea of hiring a virtual assistant is something that will benefit you and your business, help you grow, cut costs, and make you money.
If you did not, then you'd not be reading this. My job is to honestly explain why I believe a virtual assistant is a right decision for you and your business.
Have your social media virtual assistant build a buzz around your business.
Get into the game and interact socially with potential customers. You don't have an excuse because you can hire an excellent quality Filipino virtual assistant for around $4 per hour on the VirtualStaff.ph marketplace.
Can't you afford to hire somebody full-time? No problem, hire somebody for 10 hours per week for $4-$5 per hour ($40-$50 per week).
Have your virtual assistant watch your competitors like a hawk.
Have your social media virtual assistant watch your competitors and analyze what is working. You could do this by keeping a visual eye on them and arming them with tools such as Spyfu or Moz.
How about liking and following your competitor's social media so you get insider info?
Virtual assistant social media packages.
Some companies will offer "social media virtual assistant packages"; however, I believe that you are usually better at directly hiring a social media virtual assistant to work for you.
I'd suggest you hire a virtual assistant in the Philippines, a general VA, and alongside social media, assign them with other tasks such as admin, research, and other such things.
My reason for this is that it helps you leverage more, and it provides you with a more overall bang for your buck.
Social media virtual assistant rates.
The actual rate that a person wants will vary from person to person. However, based on our data of thousands of Filipino virtual assistants on our marketplace, I'll give you the ballpark figures below.
- Junior virtual assistant: $3.00-$5.00 per hour
- Intermediate virtual assistant: $3.50-$6.50 per hour
- Senior (someone very experienced): $5.00-$10.00 per hour
I'd suggest not paying below $3.00 per hour for a junior virtual assistant because you might experience quality compromise. The whole point of outsourcing to the Philippines is to replace expensive local staff with equally skilled staff in the Philipines - without quality being compromised.
If you'd like my team to help you professionally hire a full-time virtual assistant, you can take a look at our enterprise virtual staff service.
It's not recommended for everyone as you will be paying more than if you do it yourself via the VirtualStaff.ph marketplace. However, if you want the best social media virtual assistant, it might be a good option for you.
Hire the Best Social Media Virtual Assistant on VirtualStaff.ph
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Are you interested in hiring a virtual assistant, but do you still need more information?
I've included some articles below to help you work with virtual assistants and successfully outsource to the Philippines.
- Five reasons you should hire a Filipino virtual assistant.
- How to build your offshore team in the Philippines.
- Why I hire Filipino virtual assistants full-time?
If I had to select one article that will give you all the information that you need to know, I'd suggest reading the Philippines outsourcing guide to doing it right.
