Email Marketing Specialist

$300 - 3500 / Per Month
Sep 09, 2021

Job Overview

Email Marketing Specialist Job

We are looking for an email marketing specialist to perform various functions in ensuring the effective coordination of email marketing strategies in our organization.

Here are major duties, tasks, and responsibilities that an email marketing specialist are below:

  • Designing, developing, and implementing strategic marketing campaigns that are aimed at achieving the organization’s goals

  • Analyzing the current email marketing campaigns and providing suggestions or recommendations for improvements

  • Ensuring that all email campaigns are in conformity with current email best practices in the industry

  • Monitoring and reporting on several email campaigns in order to guide developments or improvements

  • Ensuring continuous development in performance through testing

  • Liaising and working with the content strategist in order to create effective email content that boosts the organization’s product or service awareness

  • Researching, identifying, and examining digital trends and coming up with recommendations for greater and better engagements and new opportunities for the organization

  • Creating ongoing campaigns that are specifically designed to target new customers, current customers, and re-engage past customers

  • Ensuring that marketing messages are concise, conveyed clearly, and properly delivered to prospects

  • Overseeing and monitoring the maintenance, security, and integrity of several email databases

  • Updating the organization’s marketing automation strategies which may involve sending out an unlimited number of emails every month, and going above and beyond sending out automatic replies.

 Email marketing specialist Skills Requirements:

  • Superior writing skills, which enable the email marketing specialist to efficiently write awesome, inviting, and click-friendly content

  • Several years of proven work experience in the email marketing industry

  • Excellent verbal and written communication and presentation skills to effectively and efficiently liaise with colleagues, clients, and upper management

  • Adequate knowledge of content management systems, as the marketing specialist is required to write amazing content that will get the organization or business more clicks

  • Adequate knowledge of SEO/SEM and familiarity with various marketing automation tools

Skills Required

  • Email Management
  • Email Marketing
  • Social Media Marketing
  • Appointment Setter

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