We are seeking writers who can produce a wide variety of content for our website, including various other marketing pieces.
Web content writers are expected to create work that is optimized for the Web. Common Web content writing practices include:
Succinct, fact-filled content
An engaging, active tone
Writing broken up by subheadings
Use of bulleted lists
Embedded links throughout the text
Due to the digital nature of the work, our Web content writers are often required to know basic design fundamentals and be familiar with digital content management systems. They are also expected to communicate effectively with clients, meet strict deadlines, follow editorial guidelines from different clients. You must own your own computer and writing equipment to facilitate their digital work environment.
Although many writing techniques are unique to online content writing, a thorough knowledge of standard writing practices is necessary for Web content writers. The applicant should be proficient with grammar, editorial writing, magazine writing, ethics, and can often include digital media course options. Specialized certificate programs in electronic writing and digital media production focus on Web content.