SEO Writer

$200-$500 per month depending on experience
Full Time
May 30, 2020

Job Overview

SEO Copywriter

Epazz, Inc. specializes in enterprise cryptocurrency blockchain mobile apps and cloud business process software with over 500 repeat customers.

Epazz, Inc. is looking for an SEO Copywriter to write copy that helps boost our many websites’ search engine ranking. The SEO Copywriter will work with senior management to develop search engine optimization strategies. SEO Copywriter will use tools such as SEMrush in order to determine how to build backlinks. SEO Copywriter will be responsible for sending out emails to websites, blogs, and others to create backlinks. SEO Copywriter work with software development staff and engineering staff to understand the software and hardware product in order to create high-quality content as well as to work with graphic artists and animation artists to add images and video to the copy.

 

Responsibilities/Tasks:


  • You’ll be responsible for helping to streamline and drive an efficient and consistent content optimization process alongside the rest of the search team.

  • You’ll be responsible for post content on Facebook, Twitter, Linkedin, etc. (Social Media)

  • You’ll be asked to create data-driven search content, both on our main sites and on our blogs to attract new, qualified site visitors.

  • You’ll take the findings and analysis of our paid search campaigns and turn them into an effective organic content strategy.

  • Working with our search team, you’ll recommend creative content opportunities and on-site improvements (internal and external linking, meta tags, improved search-ability, blog articles, answer boxes, fresh content, keywords, etc.) based on technical site audits, research, benchmarking, trends, and SEO tools, such as Moz, SEMrush, Google Search Console, and Google Analytics.

  • You’ll be asked to keep apprised of and understand algorithm updates and emerging trends in search marketing, and how they relate to content and keyword discovery while developing techniques to maximize our own opportunities in these areas.

  • You will grow and develop our organic lead-acquisition strategy (making sure the clicks we generate turn into leads) by optimizing content and testing landing page language.

  • You will aim to increase visitor time-on-site while decreasing our bounce rate, through rigorous keyword and content testing.

  • You will help grow our content marketing strategy and look for quality link-building opportunities.

  • You will help grow our video content and YouTube presence by developing SEO-minded scripts for video and generating content ideas for future videos.

 

Qualifications

Experience and skills required:


  • 2-4 years of SEO-related work experience.

  • Excellent communication and writing skills, with a strong portfolio of copy showcasing creative approaches and attention to SEO objectives.

  • Superb grammar and proofreading skills in US English.

  • The know-how to develop written content that is effective for both website visitors and search engine bots, while understanding the concept of semantic search.


  • A strong understanding of–and experience with–online marketing, search engine optimization (SEO), and their best practices.

  • Experience with web analytics, specifically Google Analytics and Google Search Console. Knowledge of YouTube video optimization a plus.

  • A basic understanding of the technical aspects of SEO, such as how search engines work, what an XML sitemap is, how a works, and how semantic markup and canonicalization of content affect performance.

  • Experience with SEO for blogs and/or Wordpress.

  • Energetic, driven, with an innate ability to work on your own initiatives and ideas, yet able to collaborate and work with a team when necessary. You set high expectations of self and work, and are self-motivated and resourceful.

  • You’re organized and your project management skills are on point. Strong ability to multitask, prioritize workload, and meet deadlines.

  • You can blend the big picture view with a need for details, including accurate reporting and website proofreading.

  • You have your own opinions and are willing to advocate for them, for the betterment of the program.

  • You have a sharp mind and are able to quickly spot opportunities to test and try new keywords, campaigns, and content.

Educational Requirements:


  • Bachelor’s degree in English, Creative Writing, Marketing, or a related field, is plus.

Writing Sample Requirement:


  • Please include a writing sample or a link to a website that contains content you’ve produced.

 

Skills Required

  • Writing
  • Blogging
  • Copywriting
  • Creative Writing
  • Web Content Writing
  • SEM
  • SEO
  • Social Media Marketing

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