Starting as a copywriter in the digital marketing industry where I wrote ad copies, landing pages, emails, product descriptions, wireframed websites, and other tasks related to writing, I worked my way into becoming a brand strategist.

Fascinated by the process of developing and creating brands - giving them a voice to stand out in a saturated market while channeling the vision of companies clearly into creative forms and the roles they play in our everyday lives, I was drawn into digging deeper and understanding what it really means to create a psychology-driven brand strategy.

Grabbing every opportunity to do the legwork in brand building, I took the courage and responsibility to handle the messaging aspect of branding in the company that I work in since I currently lack skills in digital design. Apart from hands-on learning, I am also taking online courses for brand strategy building.

For roles like this, empathy, advance research, ability to analyze and interpret the data that you were able to find, and presenting it creatively are the skills that I find most helpful thus I developed my own process of brand building around these.