Copywriting is essential to success with a digital marketing strategy and the overall effectiveness of your business’s online branding. 

You must inform your potential customers by creating content that communicates your brands’ message, educates them about the benefits of your product, and, most importantly, persuades readers that doing business with your company is in their best interest. 

By hiring Filipino copywriters or remote content writers in the Philippines, you can employ excellent quality English-speaking staff who will be degree educated, eager, and willing to work hard for your business.

Here are some reasons why you should hire copywriters in the Philippines:

• English skills: In fact, English is the joint national language and the legal language of the Philippines. All laws, road signs, even the constitution is written in English.
• Salary savings: Due to the difference in the cost of living, you can easily hire educated and skilled copywriters for up to 80% less than what it would cost to hire the equivalent qualified person in the USA.

You can hire copywriters in the Philippines from as low as $4.00 per hour. However, It depends on the person, the experience they have, the skills they possess, and of course, their ability to produce good quality content. The best way to see the exact salary rates for hiring copywriters is to browse the Virtual Staff database.

Generally, we’d advise not paying below $4.00 per hour. Otherwise, you might see a reduction in the content quality. 

Remember to keep in mind that you don’t just want to save money by hiring copywriters in the Philippines, but you also want to hire great quality writers that will be an asset to your business.

The important thing is to balance what you save and the quality you need. This is why we’d suggest keeping an open mind on the hourly rate and going in with the expectations of paying your copywriters somewhere between $4.00 and $10.00 per hour, or possibly more if they’re outstanding!

Once you’ve decided what type of copywriter you need, whether skilled at creating compelling copy for product listings or someone who can create good quality blog posts, the next step is to inform potential applicants of what the job will involve.

Copywriting job posts should include:

• Salary: Inform applicants what the hourly salary rate is in USD—for example, $6.00 per hour.
• How many hours per week: Be sure to indicate if this is a part-time or full-time job. How many hours per week do you require your copywriter to work?
• Work schedule: Do you require your copywriter to work to a fixed work schedule? For example, 9am-6pm EST? Or perhaps, you are okay with a more flexible work schedule?
• Experience: Be sure to include whether you require experience in a particular industry or anything else necessary.
• Scope of work: From blog posts to web pages, list all things you will require the copywriter to do.

Short and to the point is the key to success with your job post. If you want to attract the best copywriting applicants, remember to include the keyword “copywriter,” “writer,” or “content writer” in the job post. The reason for this is that our search system works based on keywords. 

Here are some samples of compelling copywriter post titles:

• Copywriter 
• We need a copywriter to join our content team
• Need a copywriter to write promotional materials for our website
• Full-time copywriter needed to write compelling marketing campaigns for our clients
• An experienced and passionate copywriter needed to define our company’s brand voice across all media platforms

Here are some examples of copywriter responsibilities:

• Write blogs and articles that inform potential customers about what our business does.
• Write a clear, compelling copy for various mediums.
• Collaborate with designers, PR, and other marketing professionals to scale marketing projects.
• Research and write articles for publication across our websites.

Be sure to include any requirements and qualifications you’re looking for in a copywriter. Here are some examples:

• Minimum of 2 years of experience as a writer.
• Bachelor’s degree in Marketing, English, Journalism, or related field.
• Knowledge of online content creation.
• Understanding of keywords and the basics of content SEO

Once you’ve posted your copywriting job on the Virtual Staff marketplace, usually within 24 to 48 hours, you will get applicants to begin applying for your job post. 

It’s crucial that you immediately weed out suitable applicants from the average. The key to doing this is by following the steps outlined below

1. View the applicant’s profiles, check their resume, and see their experience.
2. Message the applicants inside your dashboard and ask them questions. Perhaps ask to see examples of their work.
3. Set up an interview with the applicants you have a good feeling about.

Once you have decided on who you want to hire, perhaps ask them to do a short 20-minute trial task. This way, you can see the quality of their work before you hire them. Be sure to tell them that you will be hiring them if they pass the short trial.