An email marketer specializes in email marketing as a way to interact with customers or leads.

Many email marketers work with email automation tools to send out a wide range of messages to raise brand recognition and solidify a company's position in the market.

Email marketing can also be used at the start of a funnel and often with a lead funnel or an opt-in page.

Email marketing is an ROI-boosting strategy that can help businesses grow. By building email marketing campaigns optimized for traffic and brand awareness, hiring email marketing experts can increase their company's chances of success in the long term.

Here are the typical responsibilities of an email marketing specialist:

• Conducts market research to have a better understanding of prevalent customer behavior
• Creates error-free copy
• Examines previous campaigns to identify areas of strength and weakness that might impact future outcomes
• Collaborates with graphic designers to enhance the output's look and layout
• Keeps a database of clients who have shown an interest in receiving our communications
• Distributes emails with automated software
• Monitors and reports on the effectiveness of individual campaigns
• Conceptualizes marketing programs that directly address the pain areas of current and future clients

The salary for an email marketer on the Virtual Staff outsourcing platform is usually between $4.00 and $15.00 per hour:

• You can expect to pay between $3.50 and $5.50 per hour for entry-level. Possibly less, depending on the person.
• For intermediate, it’s best to set a budget between $4.00 and $8.00 per hour.
• For advanced or experts with years of experience, we would suggest budgeting a minimum of $6.00 per hour. 

The calculations above are based on a full-time email marketer in the Philippines, working part-time or full-time for between 20 and 40 hours per week. 

You can decide how long the staff work, and what they get paid.