A social media virtual assistant is a remote assistant who handles a business's social media. 

You can expect a social media virtual assistant to manage social media pages and groups, respond to comments, post content, create basic images and graphics, and manage overall community management.

In a nutshell, you’ll outsource the time-consuming social media tasks to your virtual assistant so that you can concentrate on the other important things within your business.

Social media is essential to brand building, from user engagement and potentially from an SEO standpoint. More and more evidence indicates that search engines such as Google also use social media metrics such as engagement as potential factors in their ranking factors.

The truth is, today, peoples rely on social media platforms to find products and services that they want. This is why you must develop a strategy that will help you reach out to your target audience and communicate effectively about your brand.

To keep up with the demands of regular engagement that come with an effective social media strategy, then you should hire a dedicated part-time or full-time social media virtual assistant. 

A social media assistant may help you with duties such as the following:

• Creating profiles on social media
• Developing material and images that are consistent with the brand
• Posting scheduling and management
• Curating material and image sources
• Replying to messages

When you post a job to hire a social media virtual assistant, you need to include the minimum requirements you want applicants to have. Here are some examples:

• At least a bachelors degree
• Prior experience with social media pages and groups
• Effective communication skills
• Basic understanding of design software such as Canva, Crello, etc.
• Possibility of managing various social media profiles

Let's say you’re an agency, and you handle clients' social media accounts and do stuff such as paid ads.

In that case, it would be a better idea to hire a social media manager instead of a social media virtual assistant.

The difference between the two is that a social media virtual assistant is a general assistant with some emphasis on social media. In comparison, a social media manager or social media specialist is an expert in that particular field. 

You can hire social media virtual assistants on the Virtual Staff marketplace, and by doing so, you’ll save thousands of dollars a year in saved salary expenses.

Here’s how to do it:

1. Post a job
2. Interview applicants 
3. Hire the best person

As the employer, you are in complete control of the situation at all times. Choose your hourly rate, how many hours your social media virtual assistant must work per week, and of course, the work schedule.