As a business owner, you experience difficult decisions on a regular basis. Choosing your digital marketing strategy, however, ought to be the last thing you need to worry about. You have two straightforward options here: build an in-house team or outsource employees/agencies.
Choosing your operational strategy is a difficult task that is influenced by a variety of factors. The real challenge is determining which factors to consider in light of your company's current needs and immediate future goals.
Will an in-house team assist you in meeting those objectives, or is outsourcing marketing staff the best option for achieving results?
To guide you in the correct direction, we will walk you through both the aspects, their benefits, and shed some light on which marketing solution is right for your business. First, let us see why your business needs digital marketing.
Why Is Digital Marketing Important for Businesses?
1. Brand Awareness
Brand recognition is vital to any organization's success, especially for small businesses. Being present on various digital platforms helps boost a brand's visibility and allows it to be considered by potential customers.
Digital marketing is a powerful tool that allows brands to build brand awareness and reach out to their target audience in the Internet age. You can connect with your target audience through social media and learn what they're looking for.
Many aspects of digital marketing need to be considered before marketing teams can even begin to think about the client journey. Some examples include SEO, PPC, and inbound marketing through social media platforms and email.
2. More Reach
As a general rule, digital marketing may reach more people for less money than more conventional forms of promotion. Because of this, they are a great option for anybody trying to save money on advertising.
Customers may be reached by direct mail and billboards in a local region, but radio and television also employ more archaic methods of communication. When done properly, online marketing may reach consumers all over the globe.
3. Targeted Audiences
Audience targeting aims to help organizations communicate effectively with their ideal consumers. It may also help your small business advance prospective consumers farther down the sales funnel.
If you don't have access to several channels, it's harder to reach your target demographic. Knowing who you're marketing to can help you get them more effectively. Understanding your target market is essential for crafting successful advertising campaigns. Segmenting your audience is a breeze with email marketing, for instance.
Also, when trying to figure out how to reach a certain demographic, the availability of several channels is an important consideration. Consumers may be approached through various channels, including online directories and social media.
While most businesses don't actively look for help, they need it. Word-of-mouth is a powerful tool in B2B marketing, but it doesn't always translate well as compared to pay-per-click (PPC) platforms.
4. Measurability
Unlike television commercials and radio ads, digital marketing platforms are equipped with tools that allow companies to monitor their campaigns' effectiveness. Today, it is more important than ever that marketers have the necessary knowledge about their customers and market data to make informed decisions.
One of the most important factors that digital marketing platforms can consider when it comes to monitoring the effectiveness of their campaigns is the number of impressions, likes, clicks, and visits they have received.
Another factor is the customer's first purchase, which may be influenced by your attribution modeling tool. Before implementing digital marketing, you must identify the key performance indicators (KPIs) that are most important to you.
Now that you understand the importance of digital marketing for your business, let us have a look at the reasons for selecting an in-house marketing team.
Why Should You Create an In-house Marketing Team?
1. More Transparency
Creating an in-house marketing team puts the ownership of exactly who and how your money is being spent firmly in the hands of your company. According to the most recent Bannerflow in-housing report, 59% of in-house marketers believe in-housing increases agency transparency. An internal team also lets you be in control and obtain regular detailed reports and expect absolute forthrightness from those in charge of the effort.
2. Effective marketing funnels
One of the primary advantages of in-house marketing is the ability to control first-party data. For starters, it means your customer data is secure, which is critical in a post-GDPR world. It implies that your internal teams may personalize and distribute messages to the appropriate individuals in the most effective way. They can consolidate the data that the media and analytics teams utilize, improve segmentation, optimize paid marketing, and precisely determine on-site behaviors.
3. More Agility
Agility is the greatest advantage of having a diverse internal staff. Marketing teams make decisions and swiftly implement them rather than waiting for an agency to react to changes in market conditions. Internal marketing teams have essentially become moment marketers as well, adopting more productive agile working methods.
4. Centralized Branding
The internal team is well-versed in your brand. They are motivated to perform for your brand, and they are familiar with your products and your markets. From the intern to the chief marketing officer, there is a common vision. Additionally, they offer business knowledge that will help you save money and improve the effectiveness of your marketing over the long term.
Now, even though hiring an in-house marketing team seems feasible, it can cost a lot to your business. Outsourcing is a more feasible and hassle-free option that businesses are increasingly adopting. Below are some reasons why outsourcing can prove to be best for your digital marketing requirements.
Why Should You Outsource Your Digital Marketing Staff?
1. Hire for Specific Needs
You have the benefit of choice when choosing an external marketing company. You can take the time to explore several digital marketing agencies and choose the one that best matches your demands after evaluating the needs and objectives of the business. You can hire a team as per your requirements, individually for SEO, content, social media, and web designing, or maybe someone who can perform multiple tasks together.
2. Cost-Effectiveness
This is one of the major benefits of outsourcing your marketing team. You can reduce your company's labor costs by outsourcing specific activities to other organizations. The third-party company hires the workers to carry out the activities and is in charge of their compensation, benefit plans, and training. This enables your business to concentrate its labor expenses on your key personnel.
Outsourcing can also lower costs by decreasing the expenses associated with bringing on new employees, such as hiring search, onboarding, healthcare and other benefits, payroll taxes, and increased need for workers in management and HR positions. In fact, while outsourcing employees from developing countries like the Philippines, businesses can save 60% to 80% of operational costs.
3. Quick Recruitment
If you own a business, two of the most difficult difficulties you will face in human resources are: identifying outstanding talent and keeping an open position available for an extended period of time without finding the perfect individuals.
The benefit of contracting out your staffing needs is that you never have to deal with issues like this. Due to the fact that the majority of hiring companies have top talent in their databases, you can hire quickly. All you have to do is make one phone call, and you'll have a candidate for the job.
4. More Efficiency
Outsourcing enables you to delegate extraneous functions to more specialized providers. Transferring these duties to organizations that specialize in those responsibilities can result in increased productivity, efficiency, and cost-effectiveness. By focusing on hiring, training, facilities, and other resources that are part of your core business strategy, your organization can boost efficiency. Instead of funding an internal department to do the same job, outsourcing enables you to focus budget costs on the precise reports and bills sought from the contractor.
Now that we have seen the major benefits of both hiring an internal team and outsourcing, it is natural that you might be confused as to which can be the best for your business. Thus, below is the perfect solution that you can consider to enjoy the perfect balance of benefits that both these options have to offer.
Combine the Best of Both Worlds - Hire Virtual Staff!
Hiring virtual staff is the process of outsourcing staff from around the world and having them work as an employee of the organization, without having to spend effort and money on the hiring process or legal considerations.
A virtual outsourcing marketplace like VirtualStaff.ph can help you find the right candidates for the desired roles. Below are some major benefits of outsourcing virtual staff:
- Post jobs and invite workers to apply to your job post.
- Message candidates and send job offers to the applicants you want to hire.
- Hire staff at almost half of the prices as compared to countries like US and UK.
- Use time tracking and management tools to monitor the number of hours worked.
- Pay staff with a click of a button from inside your account.
- No requirements for advance payments as in the case of hiring agencies.
- No responsibilities for offering taxes or healthcare benefits.
Takeaway
The success of a business depends on its ability to attract and retain consumers. As a result of the convenience of digital marketing, you can get your message out to more people. Unlike other common kinds of promotion, this method lets you directly contact customers who may be considering purchasing your goods or services.
The most economical, long-term investment you can make to ensure your company's growth is outsourcing your marketing from developing countries like the Philippines, India, Brazil, Mexico, Ukraine, etc., with the Philippines being the major outsourcing destination. The country offers a highly skilled English-speaking workforce, with the daily salary of Filipino professionals amounting to only the hourly salary of an employee in Europe or the US.
These days, even huge organizations rarely hire sizable in-house marketing teams due to the many benefits of outsourcing to Philippine marketplaces, as it helps save a huge chunk of money in salaries paid to professionals.
If you're considering outsourcing your digital marketing staff, you can take the first step and register for FREE to check out a massive pool of highly skilled candidates with marketing expertise that can surely help your business grow.
