How to Develop a Competitive Pricing Strategy

Updated on : 20 Dec 2024

I have a story for you—one that taught me a huge lesson about pricing and how it can make or break your business.

When I was 13, I used to sell R4 cards at car boot sales. At first, it was easy money. But before long, others started undercutting me. What started as a profitable venture turned into a race to the bottom, and soon I was barely breaking even.

That experience stuck with me and taught me one thing: Competing purely on price is a surefire way to fail.

So, how do you develop a pricing strategy that works? It’s not about cheapening your product—it’s about value stacking.

In this week’s newsletter, I break down:

Why the race to the bottom never works.
How to add layers of value to your product or service to make it irresistible.
Why customer service could be the key to keeping your customers loyal.

Ready to stop competing on price and start offering true value?

👉 Check out the full strategy here

Let’s make sure your business lasts longer than my 6-week R4 card run!

One Seat away from reliable, affordable staff.

Michael Brodie

Founder of VirtualStaff.ph — Creator of the VirtualStaff Seat System

Michael Brodie is the founder of VirtualStaff.ph and the creator of the VirtualStaff Seat System, a modern alternative to traditional outsourcing and offshore staffing agencies.

After years of seeing business owners struggle with inflated markups, recruiter-driven hiring, and unreliable offshore models, Michael set out to build something different — not another job board, not another BPO, but a system.

The result was VirtualStaff.ph: a plug-and-play way for businesses to build dependable, full-time back-office teams in the Philippines — without salary padding, outsourcing firm markups, or long-term lock-ins.

Through VirtualStaff Seats, businesses can add reliable Filipino staff directly into their operations — one Seat at a time — for roles like customer support, admin, billing, bookkeeping, and back-office operations.

Today, businesses across the US, Australia, and the UK use the VirtualStaff Seat System to build stable, long-term teams that simply work — while staying in full control.

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