Are you struggling to come up with compelling content that connects with your audience and drives sales? Well, you're not alone. Many businesses face this challenge, but there's a solution that can make your life easier – hiring a copywriter online.
Nowadays, more and more businesses are turning to online platforms to hire copywriters because it's a convenient and cost-effective way to get high-quality content without having to deal with the hassle of hiring in-house.
But how do you find the right copywriter online, and what should you pay them?
In this complete guide, we'll walk you through everything you need to know about hiring a copywriter online, including the different types of copywriters, why you should outsource, how to choose the right copywriter for your business, and how much you should expect to pay.
So, let's get started!
What Does a Copywriter Do?
A copywriter is a professional who specializes in creating written content that persuades and influences readers to take a desired action, such as buying a product or signing up for a service. From SEO copywriting to email marketing and brand messaging, there are different types of copywriters with unique skills and expertise to help businesses achieve their marketing goals.
A. SEO Copywriters
SEO copywriters specialize in creating content that's optimized for search engines. They have a deep understanding of keyword research, on-page optimization, and content strategy. Their primary goal is to create high-quality content that ranks well in search engine results pages and attracts organic traffic to the website.
SEO copywriters need to be skilled in writing engaging and persuasive content that also includes relevant keywords and phrases. They must also understand how to optimize headlines, meta descriptions, and other on-page elements to maximize visibility in search results.
B. Sales Copywriters
Sales copywriters specialize in crafting content that motivates readers to take action. Their primary goal is to drive conversions, whether that's making a purchase, signing up for a service, or filling out a form. Sales copywriters often work in direct response marketing, where the goal is to elicit an immediate response from the reader.
Sales copywriters must be skilled in writing persuasive copy that appeals to the reader's emotions and highlights the benefits of the product or service. They need to understand the target audience and create a compelling value proposition that resonates with them.
C. Email Copywriters
Email copywriters specialize in crafting content for email marketing campaigns. Their primary goal is to create compelling emails that motivate subscribers to take action, such as making a purchase or signing up for a newsletter. Email copywriters need to understand the target audience and create content that's relevant and engaging.
Email copywriting requires a unique skill set. It's important to write subject lines that grab attention and to create content that's personalized to the recipient. Email copywriters must also be skilled in creating calls-to-action (CTAs) that motivate readers to take action.
D. Brand Copywriters
Brand copywriters specialize in crafting content that represents the brand's voice and tone. Their primary goal is to create content that aligns with the brand's values and mission. Brand copywriters need to have a deep understanding of the target audience and create content that resonates with them.
Brand copywriting requires a unique skill set. It's important to understand the brand's personality and tone of voice, and to create content that's consistent with those elements. Brand copywriters must also be skilled in creating messaging that's memorable and resonates with the target audience.
E. Technical Copywriters
Technical copywriters specialize in creating content that's complex or technical in nature. Their primary goal is to create content that's easy to understand for non-technical audiences. Technical copywriters often work in industries such as finance, healthcare, and technology.
Technical copywriting requires a unique skill set. It's important to understand complex technical concepts and translate them into clear, concise language that's easy to understand. Technical copywriters must also be skilled in creating content that's accurate and free from errors.
Why Hire a Copywriter Online?
1. Professionalism and Expertise
When you hire a copywriter online, you're working with a professional who has expertise in their craft. Online copywriters have a wealth of experience in creating content that drives conversions and builds brand awareness. They know how to write in a way that connects with your target audience and understands how to optimize content for search engines.
2. Time-saving
Writing effective copy takes time and effort. By hiring an online copywriter, you free up your time to focus on other important aspects of your business. Copywriters work efficiently, allowing you to receive quality content in a shorter amount of time than if you were to create it yourself.
3. Cost-effective
Hiring a full-time in-house copywriter can be costly, especially for smaller businesses. By hiring a copywriter online, you have the option to work with someone on a part-time or full-time basis, which can be a cost-effective way to get the content you need.
4. Fresh and Unique Content
Online copywriters are skilled at creating content that is fresh, engaging, and unique. By working with a copywriter, you can ensure that your content stands out from the competition and resonates with your target audience. Copywriters also have a knack for coming up with creative angles and unique perspectives, which can help your business stand out in a crowded marketplace.
5. Consistency
Consistency is key when it comes to building brand awareness and trust. By hiring an online copywriter, you can ensure that your content is consistent in tone, style, and messaging. This helps to build brand recognition and can ultimately lead to increased sales and revenue.
When You Need to Hire a Copywriter?
Are you considering hiring a copywriter, but worried about the cost? We get it. Budgets are tight, and you want to make sure you're making the right investment for your business. So, when should you hire a copywriter? Here are some situations where the investment will be well worth it:
- If you want to see fast results, increase traffic, or boost sales, a professional copywriter can create content that achieves these goals much quicker than you could on your own.
- Maybe you're not confident in your writing skills or don't have the time to learn. By hiring a copywriter, you can leave the writing to the experts and still get the results you need, without putting in extra time and effort.
- If you're writing about a topic that's been covered extensively, it can be tough to come up with something unique and valuable. A copywriter who knows how to research and write on a variety of subjects can help you stand out from the crowd.
- Finally, hiring a copywriter allows you to focus on what you're best at while still getting high-quality blog content. Let the copywriter take care of the writing, while you work on other important aspects of your business.
Investing in a copywriter may seem daunting, but when you consider the benefits, it's a smart move for any business looking to grow and succeed. So, if you're ready to take your content to the next level, it's time to hire a professional copywriter.
Outsourcing a Copywriter Vs. Hiring In-House
Are you struggling to decide whether to outsource a copywriter or hire one in-house? It's a tough decision, and there are pros and cons to both options. But after weighing the options, we believe outsourcing a copywriter is the better choice. Here's why:
1. Cost-Effective Solution
Outsourcing a copywriter is typically more cost-effective than hiring someone in-house. When you hire an employee, you have to consider the cost of their salary, benefits, and any other overhead expenses. When you outsource, you only pay for the work you need, and you don't have to worry about additional expenses.
2. Access to Top Talent
When you outsource a copywriter, you have access to a pool of top talent from all over the world. You can choose from a diverse group of professionals who specialize in different niches and writing styles. On the other hand, when you hire someone in-house, you're limited to the talent in your local area.
3. Flexibility and Scalability
Outsourcing gives you the flexibility to scale your content production up or down as needed. If you have a sudden surge in demand, you can easily hire additional copywriters to handle the workload. On the other hand, if you hire someone in-house, you're stuck with the same number of employees, no matter how busy or slow things get.
4. Time-Saving Solution
Outsourcing a copywriter can save you a lot of time. You don't have to worry about the hiring process, training, or managing the employee. Instead, you can focus on other important aspects of your business, while the copywriter takes care of the content creation.
5. High-Quality Content
Finally, outsourcing a copywriter ensures that you're getting high-quality content. Professional copywriters have the experience and skills needed to create engaging, informative, and error-free content that resonates with your audience. You can expect consistent quality content from an experienced copywriter.
How Much Should You Pay To Hire a Copywriter Online?
Have you been wondering how much it costs to hire a website copywriter? Well, the rates can vary widely and there are no fixed standards. For instance, e-commerce stores may pay around US$100 to US$150 for a single product page, while the average rate for a landing page can start from US$300 to US$800.
However, keep in mind that these rates will also depend on the market you're in and the experience level of the copywriter. The more senior the copywriter, the higher the rate is likely to be.
In addition to the varying rates for website copywriting, there's another option that can significantly reduce costs: outsourcing to developing countries like the Philippines. There are many talented and skilled copywriters available in countries like the Philippines who are willing to work for rates that are much lower than those in Western countries.
VirtualStaff.ph is a platform that offers businesses the opportunity to hire Filipino copywriters starting from just $640 to $800 per month. This is an extremely affordable option compared to the rates in Western countries, and you can expect to receive high-quality copywriting services from experienced professionals.
The benefits of outsourcing to countries like the Philippines go beyond cost savings. You'll also have access to a pool of highly skilled and motivated copywriters who can provide a fresh perspective and unique insights. Plus, outsourcing allows you to focus on other important aspects of your business while the copywriters take care of the content creation.
Filipinos are skilled in English language, making them perfect for your copywriting needs. They are also accustomed with American culture and work graveyard shifts.
To get an idea of how much a Filipino Copywriter can cost you, check out this salary calculator.
Step-by-Step Guide to Hire a Copywriter Online on VirtualStaff.ph
Step 1: Sign up and create an account on VirtualStaff.ph
The first step is to create an account on VirtualStaff.ph. Simply go to our website and click on the "Sign Up" button. Fill in your details, create a username and password, and you're ready to go to use our free trial.
Step 2: Post a job listing
Once you've created an account, it's time to post a job listing. Click on the "Post a Job" button and fill in the necessary details, such as the job title, description, required skills, and experience level. Be sure to include any specific requirements or preferences you have for your copywriter.
Step 3: Review applications and resumes
After posting your job listing, you'll start receiving applications and resumes from interested candidates. Take the time to review each application and resume carefully, paying close attention to their experience, skills, and qualifications. Alternatively, you can also go through the profiles of potential candidates and contact them with your offer.
Step 4: Interview candidates
Once you've identified a few potential candidates, it's time to schedule interviews. You can conduct interviews through VirtualStaff.ph's messaging system or using external platforms like Skype or Zoom. During the interview, ask questions to assess their communication skills, work style, and how they might fit into your company culture.
Step 5: Select your preferred candidate and finalize the agreement
After conducting interviews, it's time to select your preferred candidate. Be sure to communicate your decision to all candidates who applied. Once you've selected your preferred candidate, finalize the agreement by discussing details like payment, working hours, and deadlines.
Step 6: Onboard your new copywriter
With the agreement in place, it's time to onboard your new copywriter. Provide them with any necessary information or resources, and set up regular check-ins to ensure that they are meeting your expectations and producing high-quality work.
You can use the time-tracking tools inside VirtualStaff.ph to montior their work hours and pay them accordingly within the platform itself.
So, what’s with the wait?
Go ahead and hire the right Copywriter for your business today! Scroll through some profiles of experienced copywriters online on VirtualStaff.ph and approach them with your offers!
