How to hire a writer in an age dominated by AI like ChatGPT, and how to make sure you don’t get hoodwinked.
This is one of those things that can make or break your content strategy, so let’s get into it.
When most of us started out in business, hiring a writer was pretty straightforward. You’d check their portfolio, maybe give them a test project, and go from there. But today, things have changed.
With AI tools like ChatGPT and others entering the mix, there’s a lot more to consider. Writers and even copywriters are no longer just competing with each other; they’re competing with machines that can churn out decent content in seconds.
So, the million-dollar question is how do you make sure you’re hiring the right person for the job?
Here’s the thing: Just because AI can write doesn’t mean it’s always the best option. Sure, it’s fast and cost-effective, but there’s a reason businesses still need human writers. It’s all about creativity, strategy, and understanding your brand voice.
So, when you’re hiring a writer, here’s some practical questions you should be asking:
1. How do you adapt your writing style to match a brand’s voice?
- This is critical. A good writer should be able to slip into your brand’s tone as easily as changing hats. Whether you’re fun and quirky or serious and professional, they need to align with your vibe.
2. Can you provide examples of content you’ve written for similar industries?
- It’s always a bonus when a writer has experience in your niche. It means they’re already familiar with the audience and the kind of language that resonates.
3. How do you incorporate SEO into your writing?
- If your content isn’t optimized for search engines, you’re leaving money on the table. A good writer should know how to naturally weave in keywords without making the text sound robotic.
4. What’s your process for creating engaging content?
- You want to know how they approach a project. Do they dive into research? Do they brainstorm creative angles? A strong process often leads to strong results.
5. How do you see tools like ChatGPT fitting into the writing process?
- This is a big one in today’s world. You’re not just hiring a writer; you’re hiring someone who knows how to leverage tools effectively. Maybe they use AI for brainstorming or drafting, but the final touch is all theirs.
6. How do you handle feedback and revisions?
No one gets it perfect on the first try. A great writer is open to constructive criticism and willing to tweak their work and constantly improve things.
Here’s a bonus tip: Always give them a small test project. It’s the best way to see if they can deliver on their promises. A lot of people remember that they can talk a big game, but actions always speak louder than words.
By the way, when I say a small test project, I mean something that may take 15-30 minutes.
Now, let’s talk about value. Hiring a content writer isn’t about finding the cheapest option. It’s about finding the one who brings the most value to your business. Someone who can elevate your brand, connect with your audience, and help you achieve your goals.
So, whether hiring for blogs, website copy, or social media, make sure you’re asking the right questions. Because in the ChatGPT age, it’s not just about hiring a writer—it’s about hiring the right writer.
