Branding is vital for businesses and an individual entrepreneur or CEO. This article will show you how hiring a Virtual Assistant can enhance your brand.
Uniqueness can be the key to business success.
My grandad always told me, "don't be a jack of all trades and a master of nothing," and this rings true in this case. To stand out, you need to believe in something because if you're vague and on the fence about your own and your companies core values, then you'll blend in with everyone else.
We're living in an age of ever-increasing social sharing and an era of unrivaled communication, which in itself brings about a level of both prejudgments, and consumer options that have never been seen in history before.
Can you survive in the online world without having a personal brand?
The fact is, if you don't carve out and manage your own online persona, then chances are other people are doing it for you, which of course, could mean negativity.
The public often wants to get constant updates from a certain product, brand, or person. Whether they consciously admit that or not. It's true!
One way to achieve this is to have good writing, which can evoke an emotional response and enhance your company’s engagement with the public, particularly with the target market.
While a product or brand can speak for itself, especially if it does what it claims to do, finding the perfect words to keep your current customers, in addition to inspiring potential customers, is not an easy task to accomplish.
It got a whole lot more challenging when social media came into play.
Now you need to manage and promote this through a variety of social media sites, in addition to creating blog content, branded images, and shareable infographics!
Fortunately, Filipino virtual assistants (VA) can work as copywriters, social media assistants, editors, and content writers who can do the job for you.
Whatever the message you wish to convey, the right virtual assistant can help you create the right message.
As an example, Filipino VAs working as copywriters may write company advertisements, customer testimonials, and even email and social media marketing. They can help enhance your brand and even reach more customers.
Check out these important factors you need to consider in using Filipino VAs as copywriters for your company:
- Establish a reasonable budget- Establishing the budget should be an important consideration for your decision to hire a Filipino VA as a copywriter.
- You must be able to answer the question -“How much should I pay a VA or a copywriter?” Fortunately, this is super easy as we've actually put together an in-depth salary guide for you. Download the Virtual Staff Ultimate Salary Guide ebook for free.
- Create an attractive project description- Once you've established your budget, you can now start attracting prospective copywriters or social media virtual assistants. Remember to post a job or contact VA's with the relevant skills. And just like back home, make sure you include things like salary, hours of work, key skills, and of course, the job description itself.
- Finding the best copywriter for your project- Finding the best Filipino VA to be your copywriter is a process. It is, however, not as difficult as many outsourcing companies want you to believe it is.
Here's a step by step guide to doing it the cost-effective way, without compromising the quality of VA's you hire:
- Post a job on VirtualStaff.ph
- Be specific with job title, description, skills needed, and salary you're prepared to offer
- Applicants will apply to your job post.
- Create a shortlist of applicants from those who have submitted their applications
- Interview the best applicants by chat, audio call, or video call. (You choose. You can do it all inside VirtualStaff.ph!)
- Send a job offer on VirtualStaff.ph and hire your virtual assistant.
- Grow your business
Specific Examples of How VAs Can Enhance Branding:
Content Creation:
Blog Posts: Imagine churning out consistent, high-quality blog posts that capture your brand's unique voice and resonate with your target audience. Filipino virtual assistants specializing in content creation can research relevant topics, craft engaging narratives, and optimize posts for SEO, ensuring your brand message reaches the right eyes. Take, for example, a vegan clothing brand. Their VA could write blog posts highlighting the ethical and sustainable aspects of their production, complete with captivating stories and interviews with eco-conscious influencers.
Social Media Posts: From witty tweets to captivating Instagram captions, crafting compelling social media content is crucial for brand engagement. VAs skilled in social media copywriting can ensure your brand voice shines through every post, whether it's a humorous quip or an informative product explainer. Picture a fitness studio's VA creating a series of Instagram posts showcasing inspiring workout routines, motivational quotes, and behind-the-scenes glimpses of the studio's vibrant community, all while maintaining the brand's energetic and supportive persona.
Website Copy: Your website is your brand's digital storefront, and the words you use matter. Hiring a virtual assistant with expertise in website copywriting can craft clear, concise, and persuasive copy that reflects your brand identity and drives conversion. For a tech startup, a VA could write targeted landing page copy highlighting the features and benefits of their innovative software, using industry jargon strategically to connect with their tech-savvy audience.
Social Media Management:
Engagement & Community Building: VAs can be your social media champions, fostering meaningful connections with your audience. They can respond to comments and messages promptly, participate in relevant online conversations, and even run engaging contests and giveaways, all while maintaining your brand's voice and personality. Imagine a travel agency's VA running a "Share Your Wanderlust" Instagram contest, encouraging followers to post their travel photos and stories, building a vibrant community around the brand's love for exploration.
Reputation Management: Negative online reviews happen, but how you handle them is what defines your brand. A virtual assistant can monitor online mentions, address negative feedback professionally and proactively, and work to turn unhappy customers into loyal brand advocates. Picture a restaurant's VA quickly and politely responding to a critical food review, offering a sincere apology and a solution to regain the customer's trust, demonstrating the brand's commitment to customer satisfaction.
Customer Service:
Exceeding Expectations: Filipino virtual assistants can provide exceptional customer service that embodies your brand's values. They can answer customer inquiries promptly and accurately, offer personalized assistance, and go the extra mile to resolve issues, leaving customers feeling valued and respected. Imagine a luxury furniture brand's VA providing detailed product information, guiding customers through the customization process, and following up after purchase to ensure satisfaction, reflecting the brand's dedication to quality and personalized service.
Building Brand Loyalty: By consistently delivering friendly and helpful customer service, VAs can cultivate long-lasting relationships with your customers, turning them into loyal brand advocates. They can remember customer preferences, offer personalized recommendations, and engage in friendly interactions, fostering a sense of community and connection. Picture a local bakery's VA remembering a customer's favorite pastry and recommending similar treats, or sending personalized birthday wishes, creating a warm and welcoming brand experience that keeps customers coming back for more.
Research & Analysis:
Understanding Your Audience: VAs can delve into the world of your target audience, conducting market research, analyzing social media trends, and even crafting buyer personas to help you understand your customers' needs and desires. Imagine an organic skincare brand's VA identifying popular beauty blogs and Instagram influencers relevant to their niche, providing insights into consumer preferences for natural ingredients and eco-friendly packaging, informing the brand's future product development and marketing strategies.
Measuring & Refining Your Branding Efforts: VAs can track the performance of your branding initiatives, analyzing website traffic, social media engagement, and customer feedback to understand what's working and what's not. They can then generate reports and provide actionable recommendations to refine your branding strategy for greater impact. Picture a clothing brand's VA analyzing the conversion rates of different ad campaigns, suggesting adjustments to target more effectively and optimize spending, ensuring their branding efforts reach the right audience and drive profitable results.
Enhancing your brand can be beneficial for your company in the long term. This will attract more customers and even build a stronger bond with your current ones.
Let a Filipino virtual assistant work as your copywriter. They can definitely help you convey your brand’s message through social interaction, inspiring and evoking your customer's emotions.
